Manuel Emaús Mora Torres

Search Engine Optimization (SEO) and Content Creator | Resume 2000 - 2022


About Me

Emaús Mora Resume Website

Who am I?

I am an SEO lead with a web background focused on business goals and technical operations. I have experience in different business models such as staffing, consumer goods, financial services, automotive, healthcare, fashion, and real estate.

I have practical experience in web design and website performance optimization within search engines; I have designed and worked for over 300 domains and understand HTML, JavaScript, and CSS.

Bachelor in graphic design at, UVM Lomas Verdes, CDMX. Digital marketing senior degree at, ITESM. Santa Fe, CDMX. Marketing specialty at, F.C.A., Ciudad Universitaria, U.N.A.M. & more than 1,200 online training hours in topics such as web design strategy, data analytics, animation, marketing, SEO, ASO and more.

SEO & Digital Marketing Skills

· Develop and execute global SEO strategies.
· Conduct keyword research for content creation.
· Perform audits and address technical SEO issues
· Online lead generation through digital channels.
· Budget management for up to 3 million dollars per year.
· B2B, B2C, D2C, SEA & ASO project guidance.

Content Creation Skills

· Design A/B landing pages aimed at increasing SEO traffic.
· Email marketing campaigns for up to 1.2 million users.
· Create new SEO content for link acquisition tactics.
· Optimize content on paid search advertising and text ads.
· Website design and app development (with app builders).
· Graphic design and motion graphics development.

Brands I have worked with

· American Express, Citibank, Grupo Banorte, Edenred.
· Trident, Clorets, Halls, Bubbaloo, Tang, Oreo, Philadelphia.
· Acciona Parque Reforma, Parks, CBRE, FUNO, Grupo Copri.
· PriceShoes, Zermat International, Mary Kay, Pfizer.
· Adecco Group, Suzuki, AXA, and Mexico's government.
· Many others and Pro-Bono projects.

Job Experience

Emaús Mora Adecco Group Job Experience +

Global Head of SEO | The Adecco Group
October 2020 - Present

SEO Strategy responsible for the WPO (web performance optimization) for the Adecco Group brands in NA, Latam, and EMEA (70 countries), focused on traffic generation, rankings, organic acquisition, and content creation for B2B and B2C.

· Keyword research and content analysis.
· Link building strategies for on and off-site tactics.
· Lead acquisition through SEO actions.
· Work with SEO local teams to improve overall website rank.
· Dashboard development for data-driven decisions.
· SEO audit analysis for web performance optimization.

Emaús Mora American Express Job Experience +

SEO Manager | American Express
January 2020 - August 2020

Digital acquisition management over the Member Get Member channel (MGM) aims to attract new cardholders for the different credit products such as green, gold, and platinum credit cards.

· SEO Planning and content optimization.
· Audience generation and drive to web actions.
· Lead generation & online advertising.
· Programmatic SEO and A/B testing.
· Email & mobile marketing for promotional campaigns.
· SEO optimization to improve conversions and increase traffic.

Emaús Mora Citibanamex Job Experience +

SEO Manager | CitiBanamex
June 2016 - November 2019

SEO initiatives for content creation aimed at improving lead acquisition and, profiled traffic for bank credit products such as classic, B-smart, gold, and platinum credit cards.

SEO audit supervision for the brand’s commercial landing pages and main Banamex.com portal keeping the pages in the top three positions on the first page of Google search results within their category.

Acquisition of more than 20 thousand credit cards in over two years with organic traffic activities.

Emaús Mora Mondelez Job Experience +

Web design & SEO Manager | Mondelez
November 2011 - March 2016

Digital strategies for brand building in social networks and content marketing creation in search media and display portals with influencers.

Contract review and agencies prospecting in LATAM markets for digital services with third-party suppliers.

Advice to VPs, brand managers, and groupers on how to invest their advertisement budgets in digital channels.

Web design, interactive video, animations, and other project development for low-budget brands, saving millions annually.

Emaús Mora Publica Digital Job Experience +

Digital Communications | Publica Digital
December 1999 - September 2011

I started my professional career at Publica Digital, where I spent over eleven years developing print, web, video, and 3D animation projects. Once digital media reached the Mexican market, I started working in this field for consumer good brands, cars, beauty, health, and fashion services, and the Mexican government secretariats in their social communication campaigns.

Throughout those eleven years, I developed myself working on multiple projects as a junior, senior, and master designer until I became the agency's Art director of digital communications with sixteen people in charge.

Emaús Mora Freelance Job Experience +

Freelance Consultor | Multiple Brands & Co.
December 1999 - Present

I have always developed as a freelance consultant and designer, advising brands and companies on digital advertising, design, web development, and media.

I have given talks at universities and training for corporate personnel in disciplines such as organic SEO, interactive design, and content creation.

In recent years, I've been actively involved as a consultant in different countries such as Israel, USA, Serbia or Spain, working on SEO content strategies for technology, software, genetic, health, insurance, and other markets.

Do you need to talk with me?, let's set a call.

If you want, we can dive deep in my experience or you can share this link with someone else.

Schedule a Meeting Now!


I'm proficient with the following tools: used by SEOs, Web Designers and Content Creators worldwide. Read what others say about me.

Google Suite

Analytics, Search Console, Tag Manager, Ads, Optimize, Data Studio.

Website Crawlers

Screaming Frog, SiteBulb, DeepCrawl, PageSpeed.

Software Skills

Keyword Research

SemRush, Ahrefs, SpyFu, TenScores, SerpEd.

Print, Web & Motion Graphics

Illustrator, Photoshop, Acrobat, Dreamweaver, Animate, AfterFX, Premiere, Cinema 4D, RealFlow.



Project Portfolio



Emaús Mora SEO & Analytics Projects

SEO & Analytics

Projects related to keyword analysis, SEO audits, Data-driven dashboard development, and competitor analysis for market opportunities.

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Emaús Mora Content Creation Projects

Content Creation

Articles written for brands and products on multiple market niches, with the aim of drive to web and backlink acquisition, (made for english content sites).

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Emaús Mora Motion Graphics Projects

Motion Graphics

A.K.A mograph, are videos or animations which create the illusion of motion or rotation, usually combined with audio for use in multimedia projects.

Emaús Mora Print Design Projects

Print Design

Visual communication projects like logotypes, catalogs, out of home advertising to convey information to an audience through aesthetic printed pieces.

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Emaús Mora Web Design Projects

Web Design

Projects related with three main types of website development like information websites, CMS sites and e-Commerce platforms.

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